{Funding Alert} Order for Health Secures Rs 1 Cr in Seed Funding, Aims for Strategic Expansion
Order for Health (O4H), a conscious food brand redefining healthy dining, has raised Rs. 1 crore in a Seed Series funding round led by Inflection Point Ventures (IPV). The company plans to utilize the funds to scale production, expand market presence, streamline operations, and open new stores.
With a focus on fresh, nutritious, and sustainable meal options, O4H offers a diverse menu that includes salads, wraps, bowls, fit meals, and beverages, catering to the evolving needs of health-conscious consumers. The brand’s rapid growth has garnered a loyal customer base of over 100,000 individuals and solidified its reputation in the burgeoning healthy food sector.
O4H’s success is underpinned by its dynamic founding team, comprising Pravin, Naveen, Himanshu, and Aritra. Together, they bring over 60 years of combined experience across consumer products and e-commerce, with expertise in market strategy, operations, and digital innovation. Their academic credentials from premier institutions like NIT, IIM, ISB, and Symbiosis further strengthen the brand’s strategic approach.
“The founding team’s depth of experience uniquely positions O4H to address the changing demands of the industry while ensuring a strong foothold in the competitive healthy food market,” said the company in a statement.
O4H distinguishes itself through a scalable, asset-light business model and a commitment to quality and sustainability. The brand’s offerings are designed for a balanced lifestyle, emphasizing meals high in fiber and protein while being low in fat, cholesterol, sugar, and sodium. Every dish is made using fresh, preservative-free ingredients, ensuring a wholesome dining experience.
Vinay Bansal, Founder, Inflection Point Ventures shared, “Fast food is tasty but unhealthy, while healthy food may not be tempting and sometimes difficult to cook. By bringing the Best of taste, health, and convenience, O4H is serving its customers not only a nutritious meal but a choice to be healthier”.
With a 4.5-star rating and over 30,000 positive reviews on platforms like Swiggy and Zomato, O4H has become one of Bangalore’s top destinations for health-conscious dining. The brand’s Mediterranean and Pan-Asian-inspired dishes provide 40-60 percent of daily protein and 35-50 percent of fiber intake, meeting essential nutritional needs.
Currently operating from four cloud kitchens, O4H processes more than 13,500 orders monthly, serving over 30 percent of Bangalore’s healthy food market. This has resulted in an annual revenue of Rs. 6 crore (approximately $0.7 million USD).
India’s healthy food market is projected to reach $30 billion by 2026, with the cloud kitchen segment expected to grow at a 30 percent CAGR to $2 billion. Online healthy meal sales are anticipated to expand at a 40 percent CAGR, driven by a growing demand for convenient and nutritious dining options.
Amid this expansion, O4H is uniquely positioned to capitalize on the limited presence of national health food brands.
The Founding Team emphasized, “At O4H our mission is to make healthy eating both accessible and enjoyable by offering fresh, nutritious meals that support overall well-being. Our menu features nutrient-rich options, all made from real, preservative-free ingredients. With a strong reputation among the lifetime customer, the brand takes pride in its 4.5-star rating and over 30,000 positive reviews on Swiggy and Zomato, we have become one of Bangalore’s top health food destinations. Our Mediterranean and Pan-Asian-inspired offerings are designed to meet key nutritional needs, providing 40-60 percent of daily protein and 35-50 percent of fiber intake. We are committed to redefining food consumption by making healthy eating an easy, satisfying lifestyle choice.”
With its robust operational framework and focus on quality, Order for Health is poised to lead the charge in India’s growing healthy food market.
