Nandini brand, a dairy products brand from Karnataka, is set to begin operations in Delhi. Nandini will be launched in the national capital by Karnataka CM Siddaramaiah on Thursday, November 21. The Karnataka Milk Federation (KMF), which markets its dairy products under the Nandini brand, has announced the expansion with fresh dairy products such as milk and curd.
KMF Managing Director MK Jagadish told Moneycontrol, “Karnataka CM Siddaramaiah will launch Nandini milk and curd products in the national capital on November 21. We will also introduce idli and dosa batter in Bengaluru on November 26.”
The report mentioned that KMF sells its products in Karnataka, Maharashtra (including Mumbai, Nagpur, Pune, and Solapur), Goa, Hyderabad, Chennai, and Kerala. Its presence in Delhi marks an effort to enter the North Indian market, where its Nandini brand will compete with the Gujarat Cooperative Milk Marketing Federation’s Amul.
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The report further stated that Delhi’s dairy market is currently dominated by brands like Mother Dairy, Amul, Madhusudhan, and Namaste India. To implement this expansion, KMF recently floated a tender for the transportation of milk through insulated road tankers from the Mandya Milk Union to Delhi.
A senior KMF official said, “We have conducted trial runs that took 54 hours by road. The trials were successful, with the milk quality maintained throughout,” as quoted by Moneycontrol.
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Furthermore, KMF also plans to use 2,190 tankers to transport milk from Mandya to Delhi and surrounding areas, including parts of Haryana. The official added, “The daily estimated quantity of milk to be transported is around 100,000 kg. With 33 KL tankers, three tankers will be required daily. Including standby tankers, 25 will be deployed weekly,” as quoted by Moneycontrol.
KMF oversees an extensive network of 15 unions, 24 lakh milk producers, and 14,000 cooperative societies across 22,000 villages in Karnataka, the report added.
