Coimbatore: With the mercury levels soaring in the city for the past two months, Aavin has clocked an increase in its sales of ice cream and buttermilk this summer.
Aavin, the popular brand of the Tamil Nadu Cooperative Milk Producers’ Federation, offers a range of dairy products, including ice cream, cookies, ghee, butter, buttermilk and milk sweets.
An official said, “We have registered an uptick in the sale of curd, buttermilk and ice cream this year. The sale of curd has gone up to 1.85 lakh litres in March from 1.55 lakh litres in February, while the sale of buttermilk has shot up to 20,500 litres from 15,900 litres in the same period. This trend is continuing in April as well.”
Pointing out that they were selling around 2,000 litres of ice cream in the city per month, the official said now the sale had skyrocketed to 4,000 litres a month. “We are expecting ice cream sales to hit more than 5,000 litres this month. Similarly, the sale of curd and buttermilk are expected to exceed two lakh litres and 25,000 litres, respectively, this month.”
He said the quality of Aavin products was exceptional, which was another reason for the surge in sales during summer. “The sale of milkshake, which is available in various flavours like strawberry, apple, pista, cardamom, vanilla and chocolate, has also gone up. Now, we are selling around 30,000 packets of milkshake, each containing 200ml, a month.”
Aavin’s kulfi also is one of the best-selling products in the city with the sales of around 6,000 pieces per month. Its small cup ice cream, which is priced at ₹10 and available in flavours like vanilla, strawberry, apple, pistachio and chocolate, has a huge market among schoolchildren.
Aavin, the popular brand of the Tamil Nadu Cooperative Milk Producers’ Federation, offers a range of dairy products, including ice cream, cookies, ghee, butter, buttermilk and milk sweets.
An official said, “We have registered an uptick in the sale of curd, buttermilk and ice cream this year. The sale of curd has gone up to 1.85 lakh litres in March from 1.55 lakh litres in February, while the sale of buttermilk has shot up to 20,500 litres from 15,900 litres in the same period. This trend is continuing in April as well.”
Pointing out that they were selling around 2,000 litres of ice cream in the city per month, the official said now the sale had skyrocketed to 4,000 litres a month. “We are expecting ice cream sales to hit more than 5,000 litres this month. Similarly, the sale of curd and buttermilk are expected to exceed two lakh litres and 25,000 litres, respectively, this month.”
He said the quality of Aavin products was exceptional, which was another reason for the surge in sales during summer. “The sale of milkshake, which is available in various flavours like strawberry, apple, pista, cardamom, vanilla and chocolate, has also gone up. Now, we are selling around 30,000 packets of milkshake, each containing 200ml, a month.”
Aavin’s kulfi also is one of the best-selling products in the city with the sales of around 6,000 pieces per month. Its small cup ice cream, which is priced at ₹10 and available in flavours like vanilla, strawberry, apple, pistachio and chocolate, has a huge market among schoolchildren.
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