Coimbatore: Steps are being taken by Aavin to increase milk procurement from 50 lakh litres a day to 70 lakh litres by improving infrastructure, minister for milk and dairy development T Mano Thangaraj said on Thursday.
The minister inspected the Aavin facility at Pachapalayam and distributed welfare measures worth 2.23 crore to 114 beneficiaries.
Talking to reporters, Thangaraj said that measures are under way to increase ghee production by increasing milk procurement. “There is a shortage of Aavin milk as several people prefer it due to its quality and price. Aavin ghee is cheaper by 100 against private brands,” he said.
Answering a question about vendors selling Aavin milk above the maximum retail price, the minister said that people have the right to question the violation, since it infringes consumer rights. “Action will be taken against the violators, if the issue is taken to the notice of officials. The violation takes place due to the demand for Aavin. The product is more trustworthy compared to private products and is the cheapest milk available in the country.”
Milk producers have been urging the government to increase procurement price, Thangaraj said. “It will be taken to the notice of the chief minister and appropriate decisions will be taken. Private companies pay better procurement prices, but they do not give the same price in all seasons.”
“The government is taking steps to increase the number of milch cows. Loans through various schemes and departments are being provided to increase the number of cows by two lakh. It will result in more milk production,” the minister added.
Answering a question about vendors selling Aavin milk above the maximum retail price, the minister said that people have the right to question the violation, since it infringes consumer rights. “Action will be taken against the violators, if the issue is taken to the notice of officials. The violation takes place due to the demand for Aavin. The product is more trustworthy compared to private products and is the cheapest milk available in the country.”
Milk producers have been urging the government to increase procurement price, Thangaraj said. “It will be taken to the notice of the chief minister and appropriate decisions will be taken. Private companies pay better procurement prices, but they do not give the same price in all seasons.”
“The government is taking steps to increase the number of milch cows. Loans through various schemes and departments are being provided to increase the number of cows by two lakh. It will result in more milk production,” the minister added.
