When it comes to keeping up with trends even before news breaks, Amul India does a damn good job. Be it cricket, movies or politics, the dairy giant is always one step ahead.
Amul has honoured the cast of The Archies through an advertising campaign. Directed by Zoya Akhtar, the film is a teen musical comedy and netizens are raving about its catchy songs, compelling storytelling and the vibrant world the creators have brought to life.
In a delightful twist, Amul joined the celebration by crafting an artistic homage to the movie—a graphic featuring Agastya Nanda as Archie Andrews holding a guitar, with the clever caption “Comic bhookh story!”
#Amul Topical: Indian Hindi language teen musical comedy film releases! pic.twitter.com/kF9Z4nHOm8
— Amul.coop (@Amul_Coop) December 11, 2023
Amul’s trademark wordplay shines through, with the caption “Amul khana padenga” cleverly connecting the brand to the Archie comics. The image shared on X, formerly Twitter, reached 47.9k views within seconds.
Packed with entertaining elements, The Archies resonates strongly with audiences, offering something for everyone in every frame.
Akhtar’s vision has once again proven to be a winning formula, creating a cinematic experience that is both nostalgic and thoroughly enjoyable.
