Indian cooperative giant Amul is all set to launch a “super milk” — which promises 35 grams of protein in a glass of milk — within a week, Managing Director Jayen Mehta revealed in a conversation with CNBC Awaaz.
Typically, there’s about 3 grams of protein in 200 millilitres (ml) of Amul toned milk, according to the nutritional information on the pack. The full cream milk has about 7 grams.
“This is the highest level of protein in any of our products. We are calling it super milk,” Mehta added.
Amul has already launched high-protein variants — 15-20 grams per unit — of lassi, milkshakes and buttermilk as well as whey protein, sold via its e-commerce platform.
Not just the high-protein milk, the company, with an annual turnover of over ₹55,000 crore ($7.2 billion) in 2023, is set to unveil a range of organic products next week.
“Organic masalas will hit the market this week itself. There will be 20 more products, gur (jaggery) and sugar, from our organic division soon,” Mehta said.
Amul has also set its eyes on the US market. “We have been exporting butter, cheese, ghee, shrikhand, ice cream, and paneer to the US. Our customers in the US have been wanting more of our products, which have a more Indian taste, including the high-fat milk like Amul Gold,” the company’s chief said.
Will Amul increase milk prices?
“We have not increased the price of milk for 15 months… if the monsoon remains normal, and if the summer remains predictable, we don’t have any plan to increase prices as of now,” he added.
