India’s favourite dairy brand, Amul, is now flexing its muscles—quite literally! With the launch of its new high-protein product range, the brand is not just addressing nutritional concerns but also dominating social media. Amul’s innovative offerings, including protein-rich lassi, kulfi, and shakes, have sparked widespread attention. One viral comment summed it up perfectly: “Amul is single-handedly fixing India’s protein deficiency.” As the internet reacts with humour and enthusiasm, Amul’s high-protein push is making waves across the nation.
A Dairy Boost To Protein Intake
Amul’s high-protein push includes products like buttermilk, lassi, blueberry shakes, protein milk, and even protein kulfi. The dairy brand claims some of these items contain up to 35 grams of protein per serving—an impressive number in everyday Indian diets.
The Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns Amul, aims to tackle India’s protein deficiency with these accessible products. “Amul’s high-protein range is a humble attempt to bring sufficient protein into the regular Indian diet,” said GCMMF MD Jayen Mehta.
Also Read: Fake News Alert! Amul Tells People To Ignore Video Of Fake Amul Butter Made In China
This push comes at a crucial time. According to the ‘Protein Consumption in Diet of Adult Indians’ study, 73% of urban diets are protein-deficient. Amul’s initiative may be a much-needed step to fill this nutritional gap.
Memes, Reels & Kulfi Gains On Amul Protein
amul’s protein product lineup is wild
protein kulfi. protein shake. protein lassi. protein paneer. protein buttermilk
amul is single handely solving india’s protein-deficiency problem pic.twitter.com/R1hwaZtpup
— Sahil (@sahilypatel) April 27, 2025
The internet quickly caught on, but not just for the health facts. Amul’s high-protein kulfi became the star of memes, with fans joking about gaining muscle while indulging in dessert. Users have suggested everything from “protein samosas” to “Amul protein cigarettes,” proving that fitness and fun can coexist.
Also Read: Amul Ranks 1st And Another Indian Brand Makes It To The World’s Top 10 Strongest Food Brands 2024; See List
One post read, “Amul alone is making India stronger, 10g at a time!”—a nod to the brand’s slogan and clever marketing.
bro Amul, this will solve for a lot of things pls! pic.twitter.com/FbZqenfzlB
— avdhoot (@Avdhoot_7) April 27, 2025
Amul’s high-protein push taps into a growing trend of fitness and functional foods. It also makes protein more accessible, especially to those who may not consume traditional supplements. Whether it’s a post-workout shake or a protein-packed kulfi, Amul is proving that getting healthy doesn’t have to be boring.
Also Read: Indulge In This Mini Basket Of Amul Cheese Pani Puri In Pune
Social media users have taken the fun even further. One viral meme imagined the launch of a protein vada pav, blending street food love with fitness goals. It’s clear that Amul’s campaign is not just informing the public—it’s entertaining them too.
With a mix of good nutrition and great humour, Amul may just be leading a tasty health revolution
Cover Image Courtesy: @Avdhoot_7 & @sahilypatel / X
First Published: April 29, 2025 4:33 PM
