“Sale of OMFED curd this month has posted an impressive growth of 34 per cent over the corresponding month of the previous season,”said a senior official from the milk federation.
Apart from the prevailing heatwave conditions, our competitive pricing and attractive offers are encouraging consumers to opt for OMFED dairy products, he said, adding in the coming days the federation is planning to launch tetra packs of lassi and buttermilk in Odisha market.
Apart from OMFED, business of private dairy firms have also recorded a surge. “The sale of our dairy products including lassi and buttermilk has recorded a huge spike in the recent times owing to their demand in the current season,”said an official of Pragati Milk Products Pvt Limited.
He, however, said the growing demand poses a challenge to increase production due to limited scope of improving milk production from the existing livestock.
Milky relief
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OMFED sweetened flavoured milk has recorded 95 pc growth over previous season
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17,117 SFM bottles sold by OMFED in April so far
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Buttermilk sale has recorded 79 pc growth
