Cadbury Dairy Milk ads have always hit the right note in every Indian’s heart. Every ad has somewhat made every Indian either or happy or emotional. The marketing team has always showed the emotional connection of people towards various topics and how compassion can make everything right. From showcasing, ‘kuch meetha hojaye’ in various situations to showing how small kindness can make all the difference, Cadbury definitely knows its game!
Cadbury Dairy Milk India has launched new advertisement campaigns and one of the ad videos has particularly pleased the internet and netizens. The reason? It’s simple, the video addressed the North-South language divide in a simple yet thoughtful way.
The ad shows a group of women happily chatting in Hindi, when a new neighbour, a woman from Chennai joins them. With limited knowledge in Hindi, she finds it difficult to keep up with the conversation and seemed to feel uneasy and awkward. However, one woman notices her discomfort and switches to English in her own way to make her feel included. The new neighbour starts feeling at ease as the conversation goes on.
The ad attempted to show that little kindness is all it takes to bridge gaps- and language need not be barrier to connection.
This ad has earned praise in every social media platforms, every user expressed how this ad should be an example of staying together rather than creating barriers.
A user wrote that most people don’t get the north-south language politics but they do get those advertising and Dairy Milk has always hit the right note.
While another user commented saying that Dairy milk’s marketing team deserves a praise.
While third chirped in saying that how beautifully the ad showed the mirror to all the people and everyone can communicate thoda thoda and still be sweet and accepting.
The conversation around the ad has been positive, with social media users praising how it managed to address a social issue without being preachy, a small gesture is all it takes to make someone feel home.
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To #CadburyDairyMilk
Best ad pic.twitter.com/ZU0aIgVUSb— Mahalakshmi Muthukumaran (@MahaLakshmis25) March 13, 2025
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