He further emphasized the importance of preserving indigenous cattle breeds and ensuring farmers receive fair compensation for their milk. “By meeting farmers, we wanted to understand what their pain points are. We wanted to understand why the desi cow population in our country is dwindling. We want to know what we can do for them to encourage them to breed desi cows… Our villages won’t develop only by creating roads, they’ll develop by investing in our farmers,” he said.
Shark Tank India Controversy
Gaurav had appeared on Shark Tank India to pitch his protein powder brand, Beast Life, asking for Rs 1 crore in exchange for a 1% equity stake. However, the panel of investors, or ‘sharks,’ expressed skepticism about his commitment to the business, noting his multiple ventures. Anupam Mittal, one of the sharks, criticized Gaurav’s approach, saying, “When I started, I was a lot like you. I thought of myself as a star, but when you think of yourself as a star, you think you’re infallible. You can’t allocate time in startups, you have to be there all the time… It’s not that I don’t trust you, but I trust in Indian entrepreneurship, and they have so much energy, so much passion, they won’t let a part-timer like you win. That’s the reason I’m out.”
The sharks’ concerns revolved around Gaurav’s divided focus, with some believing he was using the show to promote his brand rather than seeking genuine investment. Despite not securing a deal on the show, Gaurav’s vlog indicates his determination to build and expand his businesses on his own terms.
With over 9 million subscribers on YouTube, Gaurav Taneja continues to leverage his online influence to expand his ventures.
