Retail India News: Big Hello Launches 5th Retail Experience Store in Hyderabad, Expands Plus-Size Fashion Reach
Big Hello, a specialty fashion brand for plus-sized individuals, has inaugurated its fifth new retail experience store in Kompally, Hyderabad. This launch brings stylish, high-quality fashion clothing and accessories to the city’s plus-sized men and women, aiming to redefine the shopping experience for a traditionally underserved market.
The new store in Hyderabad is an ‘Experience Store,’ featuring vibrant interiors, a unique dancing mannequin, and engaging customer service that reflects the lively spirit of the brand. Big Hello also stands out as the first Indian brand to introduce a dedicated customer lounge, offering a comfortable space for shoppers to relax and enjoy their retail experience.
With the addition of this store, Big Hello now has a presence in 19 locations across major cities including Chennai, Bangalore, Hyderabad, Vijayawada, and Guntur. In addition to its physical stores, the brand operates an e-commerce platform and plans to open more stores in Hyderabad in the near future. Big Hello is owned by Absolute Brands and Retail Private Limited (ABRPL), a growing fashion retail company led by founder Vishnu Prasad.
Modita Tripathi, Brand Head, Absolute Brands Shared, “We are happy to announce Big Hello’s inclusive and trendsetting collection of clothing and accessories to Hyderabad’s fashion-forward crowd. Our store offers locals convenient access to Big Hello’s perfectly tailored, stylish, and thoughtfully curated pieces, enabling them to embrace their individuality and make bold fashion statements with ease.”
Big Hello’s diverse collection includes both Western and Indian ethnic wear, designed to suit every body type, occasion, and mood. Their offerings range from shirts, t-shirts, trousers, jeans, and blazers to traditional kurtas, bandh galas, and a variety of ethnic bottomwear. Accessories like belts, tummy tuckers, scarves, ties, pocket squares, and suspenders are also available, providing customers with a complete fashion package.
As part of an ambitious national retail expansion, Big Hello plans to open 50 new stores within the current financial year, targeting key states like Tamil Nadu, Telangana, Andhra Pradesh, Karnataka, and Kerala.
Vishnu Prasad, Founder and CEO of Absolute Brands & Retail, emphasized the brand’s mission, “We are establishing Big Hello to be the go-to destination for plus-size fashion across India. The brand offers stylish, high-quality garments that are exquisitely crafted to fit the unique curves and contours of plus-sized bodies.”
India’s plus-size fashion market, currently valued at Rs. 88,000 crore, represents 12 percent of the overall fashion market. Of this, the organized sector accounts for about 33 percent or Rs. 29,000 crore. The market is expected to grow at a CAGR of 25 percent over the next five years, underscoring the increasing demand for plus-size fashion.
With this latest expansion, Big Hello continues to solidify its role as a leader in India’s plus-size fashion industry, catering to a growing segment of consumers seeking trendy and well-fitting apparel.
