This takeover strengthens HAP’s presence in the Eastern Indian dairy market and underscores its mission of delivering fresh dairy products to customers.
Srikumar Misra, Founder of Milk Mantra, said, “Milk Mantra has always been about building a purpose driven dairy foods brand, whilst pioneering an ethical milk sourcing model, empowering farmers, and ensuring superior quality dairy products for our consumers.
“Acquisition by Hatsun Agro Product Ltd is a natural progression of our vision to scale our impact and innovation across a broader market. HAP has visionary leadership and has extensive resources that will further elevate the value delivered to consumers and farmers alike.
“We are happy for the future of Milky Moo, and our ecosystem in this transformative transaction, not just for Odisha but beyond,” Misra said.
R.G. Chandramogan, Chairman of Hatsun Agro Product Ltd, said, “With Milk Mantra, HAP is now present beyond our strong position in South & West India, now establishing a robust presence in Eastern India. Odisha is a prosperous cow milk belt, and a growing economy.
“We are excited that a strong brand Milky Moo is added to our stable of brands like Arun, ibaco, Hatsun and Arokya. We are committed to expanding and growing the dairy landscape in Odisha. Logistically, it also gives scope to strengthen markets like northern Andhra, West Bengal and adjoining States, where Arun Ice Cream is already present,” Chandramogan said.
With this takeover, HAP will start with a sizeable market share, a wide distribution and procurement network, and 2 strategically located processing facilities in Odisha with the Milky Moo brand’s established strong market presence.
