The findings indicate that 55 percent of consumers view unbranded milk as unhygienic. Furthermore, 70 percent of respondents expressed a willingness to pay a premium for high-quality and safe milk, underscoring the increasing demand for pure and uncontaminated dairy products among consumers.
According to Bhupendra Suri, CEO of Godrej Jersey, the data reflects the health-conscious nature of Indian consumers. The report was released alongside the introduction of CDPL’s new product, Godrej My Farm Milk, which promises fresh, pasteurized milk sourced directly from Godrej’s farm, maintaining its nutritional integrity. Currently available in Hyderabad, the product is offered through modern trade stores and quick-commerce channels.
(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)
