The milk industry in India continues to flourish, driven by increasing demand, growing consumer awareness, and innovative products from prominent dairy players. According to the recent findings by Chrome Consumer Research, the total domestic consumption volume of milk in India surged beyond 203 million metric tons in 2022, signifying a significant increase compared to the previous year’s consumption of approximately 199 million metric tons.
Encouragingly, the report predicts that the present milk consumption is on the verge of reaching an impressive 207 million metric tons by 2023. This substantial rise in milk consumption underscores the consistent growth and the pivotal role of the dairy industry in India.
Top 5 Milk-Consuming States and Their Key Dairy Players
Chrome Consumer Research’s in-depth analysis ranked India’s top five milk-consuming states based on their prominent dairy players and respective market shares.
The states and their key dairy companies are as follows:
Tamil Nadu
In Tamil Nadu, two key dairy companies, Milky Mist, and Aavin, are prominent players in the industry. Milky Mist reported a total revenue of ₹2,500 Crores, with a significant market share of 45%. Meanwhile, Aavin, with a higher revenue of ₹5,994 Crores, holds a market share of 16%.
Karnataka
In Karnataka, the prominent dairy company is Nandini, operated by Karnataka Milk Federation. Nandini holds a dominant position in the market, boasting an impressive total revenue of ₹4,800 Crores, with an overwhelming market share of 90%.
Andhra Pradesh
In Andhra Pradesh, the notable dairy company is Vijaya, which is operated by the Andhra Pradesh Dairy Development Cooperative Federation Ltd. Vijaya holds a substantial position in the market, reporting a total revenue of ₹1,000 Crores, with an impressive market share of 65.4%.
Haryana
In the dairy industry, Haryana Dairy Development Cooperative Federation Limited (Vita) stands out as a significant player. With a total revenue of ₹1,505 Crores, it has established a dominant market presence, capturing an impressive market share of 70%.
Telangana
In the state of Telangana, Heritage Foods is a key player in the dairy industry, making a significant impact with a total revenue of ₹667 Crores. The company holds a considerable market share of 57%, demonstrating its strong position in the dairy market within the region.
India’s Top 5 Dairy Brands
Chrome Consumer Research has also identified India’s top five dairy brands, recognizing their noteworthy contributions to the industry:
Amul (Gujarat Cooperative Milk Marketing Federation Ltd)
- With a daily milk procurement of 26.3 million liters, Amul, also known as Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India’s largest milk producer.
- Turnover: Over $8.8 Billion (₹72,000 Crores)
Nandini (Karnataka Milk Federation)
- Founded in 1974 by the government of Karnataka as Karnataka Dairy Development Corporation (KDDC).
- Turnover: Over $3 Billion (₹24,500 Crores)
Mother Dairy (National Dairy Development Board)
- Incorporated in 1974, Mother Dairy is a wholly-owned subsidiary of the National Dairy Development Board (NDDB).
- Turnover: Over $1.5 Billion (₹12,500 Crores) in 2021-22
Dudhsagar Dairy (Mehsana District Cooperative Milk Producers Union Ltd.)
- Dudhsagar was incorporated in 1963 in Gujarat, India, in the Mehsana district.
- Turnover: $737 Million (₹6,028 Crores)
MILMA (Kerala Co-operative Milk Marketing Federation)
- Incorporated in 1980 by the government of Kerala to reduce dependence on other states for milk supply.
- Turnover: $524 Million (₹4,300 Crores)
Insightful Per Capita Availability of Milk
The report highlights a fascinating insight that the per capita availability of milk in India surpasses the world average by a significant margin.
Over the past three decades (the 1980s, 1990s, and 2000s), daily milk consumption in India has risen from 107 grams per person in 1970 to an impressive 427 grams per person in 2020-21, exceeding the world average of 322 grams per day during 2021.
Growth Strategies of Key Players and Market Projections
The report further sheds light on the growth strategies employed by key players in the industry. Mother Dairy is focused on achieving a growth rate of 20% through its emphasis on the ghee category.
Meanwhile, Amul’s expansion into Punjab, one of India’s leading milk-producing states, reflects its ambitious plans for substantial growth in the region.
India’s dairy market has witnessed remarkable growth, reaching USD 115.57 billion in 2022, and it is projected to reach USD 124.93 billion in 2023. Looking ahead, the market is expected to achieve a market size of USD 227.53 billion by 2030.
Chrome Consumer Research remains steadfast in its commitment to providing invaluable market insights that empower businesses to make well-informed decisions within this dynamic sector.
