ITC Limited, the diversified conglomerate based in the city, has made a significant stride into the dairy industry in Jharkhand. Today, the company proudly unveils its comprehensive range of dairy products under the renowned ‘Aashirvaad Svasti’ brand.
The product lineup includes an array of dairy delights such as milk, curd, paneer, lassi, and the beloved ‘mishti doi’ (sweet curd), all designed to cater to the discerning taste buds of Jharkhand’s consumers, as detailed in a company press release.
Sanjay Singal, Chief Operating Officer of ITC’s Dairy and Beverages division, expressed the company’s enthusiasm for expanding its milk-based offerings into Jharkhand. This strategic move comes on the heels of ITC’s successful establishment of a strong brand presence in neighboring states like Bihar and West Bengal.
