ITC Ltd.’s Aashirvaad Svasti, a renowned dairy brand in East India, is expanding its horizons by introducing its fresh dairy products to the consumers of Jharkhand. With a strong consumer base in Bihar and West Bengal, Aashirvaad Svasti is all set to captivate the taste buds of Jharkhand residents by offering a wide range of dairy products, including Select milk, Creamy milk, Toned milk, Curd, Paneer, Lassi, Mishti Doi, and Peda. This strategic portfolio launch aims to bring the goodness of fresh dairy products to households across the state.
The flagship product, Aashirvaad Select Milk, is now available to Jharkhand consumers. This homogenized milk promises a delightful experience by ensuring that milk cream is uniformly distributed, resulting in a thicker and tastier product—a true embodiment of its brand promise, “Doodh Ki Malai Doodh Mein.” Moreover, in an industry-first move, consumers can now access the “Doodh ka Report Card” to monitor the quality of their milk packets daily.
The “Doodh ka Report Card” comprises 28 quality parameters that undergo rigorous checks at five stages, including crucial factors such as the presence of adulterants (urea, starch, vegetable oil, detergents), preservatives, and more. This initiative guarantees consumers superior quality, thick, nutritious, and delicious milk every day. Accessing the report is effortless—simply send the Code Number from your milk packet to the WhatsApp Number 810-583-5222.
Sanjay Singal, Chief Operating Officer – Dairy and Beverage, ITC, expressed his enthusiasm about the dairy portfolio’s launch in Jharkhand, stating, “We are excited to expand our presence into Jharkhand, introducing Aashirvaad Svasti’s unique and innovative dairy offerings to consumers in the region. Aashirvaad Svasti’s success story in Eastern India is a result of our unwavering commitment to maintaining the highest standards of quality and ensuring consumer satisfaction through product differentiation. Our consumers have wholeheartedly embraced our products, propelling Aashirvaad Svasti to become a leading dairy brand in Eastern India within just five years. With this launch, we aspire to redefine the dairy experience for the people of Jharkhand, much like what we have achieved in Bihar and West Bengal.”
Aashirvaad Svasti’s fresh dairy products will be readily available at over 2000 General and Modern trade outlets across the state, ensuring convenient access for all consumers. Enjoy the innovation and freshness that Aashirvaad Svasti brings to your dairy experience.
