MUMBAI: Mother Dairy has announced the launch of its pure buffalo milk variant for consumers in Mumbai region. It will be available in 1 litre and 500 ml packs at a rate of Rs 72 per litre from Tuesday June 25.
The company said, “The new variant aims to fulfil the emerging demand for milk variants tailored to specific needs. Mother Dairy buffalo milk promises to be creamy and rich in taste with higher FAT and SNF content along-with A2 protein.”
“It offers 6.5% fat content and 9% SNF (Solid Not Fat), giving it a creamier texture and rich taste profile.In addition to being a great choice for regular consumption, its creaminess makes it perfect for creating delectable desserts.”
The product will be available across all offline and online channels in a phased manner.
Manish Bandlish, managing director of Mother Dairy, said, “We are driven by the ethos of consumer centricity… The new product addresses specific usage requirements including plain drinking or versatility, meeting the requirements for species specific milk, or even for those who are looking to transition from loose to packaged milk. We are confident that it will quickly become a household favourite.”
In Mumbai, Mother Dairy offers a portfolio of five milk variants, including cow milk, full cream milk, toned milk and double toned milk apart from dairy products like ice cream, curd, dairy beverages and paneer.
The company said, “The new variant aims to fulfil the emerging demand for milk variants tailored to specific needs. Mother Dairy buffalo milk promises to be creamy and rich in taste with higher FAT and SNF content along-with A2 protein.”
“It offers 6.5% fat content and 9% SNF (Solid Not Fat), giving it a creamier texture and rich taste profile.In addition to being a great choice for regular consumption, its creaminess makes it perfect for creating delectable desserts.”
The product will be available across all offline and online channels in a phased manner.
Manish Bandlish, managing director of Mother Dairy, said, “We are driven by the ethos of consumer centricity… The new product addresses specific usage requirements including plain drinking or versatility, meeting the requirements for species specific milk, or even for those who are looking to transition from loose to packaged milk. We are confident that it will quickly become a household favourite.”
In Mumbai, Mother Dairy offers a portfolio of five milk variants, including cow milk, full cream milk, toned milk and double toned milk apart from dairy products like ice cream, curd, dairy beverages and paneer.
