Parag Milk Foods Ltd., one of India’s leading dairy FMCG companies and the parent brand behind Go Cheese, has unveiled a lively new 20-second TV commercial (TVC) aimed at showcasing the transformative power of Go Cheese in everyday cooking. Premiering alongside Bigg Boss 18 promos, this colorful advertisement highlights Go Cheese’s versatility in elevating routine dishes like pizzas, tacos, and pasta into memorable culinary creations.
Set in a playful kitchen backdrop with soft pastel tones, the TVC features an array of Go Cheese products—ranging from Four Cheese blends to Cheese Blocks—being used to add a creative flair to various meals. Through upbeat music and a lighthearted voiceover, the ad encapsulates Go Cheese’s mission to “Make It Amazing” by turning everyday meals into something special. With scenes showing cheese melting over gooey pizzas and grated cheese enhancing mac and cheese, the campaign captures the essence of cheese as a culinary hero.
Akshali Shah, Executive Director, Parag Milk Foods explained, “With Go Cheese, we’ve brought a shift in India’s cheese culture. Indian consumers, once familiar mainly with processed cheese, now enjoy a variety of cheeses, thanks to Go Cheese. We recognize that with Indian consumers increasingly craving variety and bold flavors, cheese has evolved into the essential ingredient to consume. This ad aims to inspire everyday home cooks by showing how versatile and fun cheese can be in transforming daily meals. Our goal is to make cheese a staple in every Indian kitchen, sparking creativity and flavor in cooking.”
“At BelieveTrinity, we felt that in order to do true justice to GO Cheese, India’s most versatile cheese brand, we needed a TV Spot that captures its full potential. GO Cheese isn’t just cheese, it’s a culinary partner that elevates everyday meals, allowing consumers to create magic in their own kitchens. Our new “food-out” campaign spotlights the endless versatility of GO Cheese, inspiring home cooks to transform simple dishes into amazing culinary experiences,” said Samarth Shrivastava, Founder, Believe Trinity.
The TVC is also available for nationwide viewing on YouTube. The creative team behind the campaign includes Head of Creative Hanoz Mogrelia, Account Manager Vanshika Khanna, and a talented production team led by Meeta Khanna Dave and Saisha Kapur from Firecracker, with Saba Gaziyani handling direction and food styling.
