Retail India News: Benetton Unveils AW’23 Collection: A Blend of Timeless Fashion and Sustainability
Designed under the creative direction of Andrea Incontri, Benetton’s AW’23 collection seamlessly combines functionality with timeless aesthetics while celebrating the brand’s prestigious legacy. This collection introduces the evolution of non-colors, featuring white, black, and grey in the Benetton color palette for the first time. Upholding their commitment to sustainability, the collection incorporates eco-shearling, eco-leather, ecological cotton, recycled polyester, and recycled faux feathers.
The knitwear range is a testament to Benetton’s dedication to quality and craftsmanship. From crochet to moss stitch, plain knit to rib stitch, the pieces showcase an exceptional level of workmanship. The collection features symbols like rabbits and flowers, alongside Benetton’s signature logos, prints, colors, and stripes, defining the personality of this Autumn/Winter collection.
For women, the collection offers a wide array of coveted items, including puffer jackets, skirts, pullovers, and sweatshirts adorned with all-over prints featuring rabbits, stylized flowers, horizontal or regimental stripes, and houndstooth. Geometric patterns, circles, and stripes, in both miniature and oversized prints, are found on fabrics such as cotton, denim, and poplin, instantly conveying the distinctive identity of a Benetton piece.
The men’s collection mirrors Benetton’s dedication to practical, incisive fashion. The knitwear range is a highlight, showcasing plain knit sweaters, turtlenecks, oversized fits, washed sweaters with textured finishes, stripes, all-over jacquard patterns, and lightly brushed wool. The collection effortlessly blends the casual elegance of knitwear with the clean lines of tailored apparel, offering premium dress shirts, polo tees, and knit pants.
Denim workwear, reimagined with contrasting stitching and textured fabrics, brings an inherent elegance to the collection. Andrea Incontri, with his architectural background, emphasizes the importance of fit and material choice, prioritizing quality and environmental sustainability by selecting eco-shearling and eco-leather, ecological cotton, recycled polyester, and recycled faux feathers.
Prints and patterns play a significant role, with tartan and checks, houndstooth, Prince of Wales, herringbone, and winter flannel shirts adding depth to the collection. A range of accessories, including eco-leather, cotton, and wool, complete the ensemble, featuring houndstooth-patterned scarves, synthetic leather combat boots, tartan backpacks, multi-colored Shetland gloves, and more.
Benetton’s dedication to craftsmanship is evident in every meticulously designed item, ensuring they become timeless wardrobe essentials.
Accessories play a pivotal role in enhancing the overall look for both men and women. Made from eco-leather with diverse textures, the collection includes Be Bag shoulder bags, totes, bucket bags with zipper belts, combat boots, tartan backpacks, and multi-colored Shetland gloves.
This collection is available at all United Colors of Benetton stores across India, on in.benetton.com, and through partner e-commerce channels.
