Retail India News: Amazon Great Indian Festival 2023 Promises Exclusive Deals and Shopping Experiences
The highly anticipated festive extravaganza in India, the ‘Amazon Great Indian Festival’ (GIF), is set to kick off on October 8th, 2023, with 24 hours of early access exclusively for Prime members. This event will feature unprecedented deals on a vast array of products, offering customers exceptional value, and the added convenience of swift and reliable delivery. Prime members will also enjoy early access to over 25,000 products through Kick Starter Deals, available until October 6th.
Manish Tiwary, Vice President and Country Manager of Amazon India’s Consumer Business said, “We are fully prepared to bring bundles of joy to customers across India and provide them with an extensive selection, unmatched value, and the convenience of shopping from anywhere, at any time, in their preferred language. Customers will gain access to thousands of new launches from top brands and numerous sellers throughout India. Our teams, including our dedicated delivery associates, are eager to make Amazon Great Indian Festival 2023 the most significant event ever for millions of customers throughout the nation. From Amazon Live to new product unveilings and exciting deals and offers, this year’s Amazon Great Indian Festival promises to be an exceptional experience for our customers and sellers alike.“
A recent study conducted by Nielsen Media on behalf of Amazon India revealed that consumers across India are enthusiastic and eager to shop online during this festive season, with 81 percent expressing strong sentiment and intent. A significant 78 percent of respondents trust online shopping, and one out of every two individuals plans to increase their online spending compared to the previous festive period. Consumers are looking for an extensive selection, competitive pricing, and the convenience of easy returns and exchanges, which form the core of their online shopping experience. The study also highlighted that Amazon.in is the preferred online shopping destination for 68 percent of consumers due to its convenience, with almost half of them considering it the most trusted and beloved online brand for festive shopping. Furthermore, 75 percent of consumers appreciate the wide range of products and brands available on Amazon.in.
To maximize savings during the festival, customers can avail themselves of a 10 percent instant discount when using SBI bank debit or credit cards. Amazon Pay Later offers instant credit of up to Rs 1 lakh, allowing customers to shop now and pay next month. Those who apply for the lifetime free Amazon Pay ICICI Bank credit card can enjoy 5 percent unlimited cashback and receive welcome rewards worth Rs 2500. The festival also offers exchange and no-cost EMI options to make shopping more affordable. Shoppers in a gifting mood can benefit from up to 10 percent back on Amazon Pay Gift Card purchases. Additionally, with Amazon Pay, “Everybody can fly” as customers can plan their festive and winter holiday travel, with up to 40 percent off on hotels, domestic and international flights, train tickets, and more.
Amazon Live, introduced in 2022, will present over 1000 streams featuring more than 300 influencers across various categories, including tech, gaming, fashion, lifestyle, home, sports, and beauty, to assist customers in making informed purchase decisions. For the first time, Amazon India is offering a free self-serve product customization feature that allows customers to personalize a wide range of products using intuitive visual design tools.
Customers can also enjoy discounts of up to 55 percent on Amazon devices, including Echo smart speakers, Fire TV devices, Kindle e-readers, and Alexa smart home combos. To make shopping even more accessible, customers can use voice commands with their Alexa-enabled devices to find great deals and add products to their shopping lists.
Prime Video will offer a dynamic lineup of entertainment during this festive season, including highly anticipated titles such as The Aspirants, Mast Mein Rehne Ka, PI Meena, Rainbow Rishta, Takeshi’s Castle (Indian reboot), The Burial, The Other Zoey, 007’s Road to a Million, and the digital premiere of Transformers 7, with more blockbuster movies in multiple languages to be announced. Customers renting titles on the Prime Video store can also benefit from special discounts for the first 1000 customers daily, along with ‘Diwali Special Offers’ with up to 50 percent off on various channels for Prime Video Channels subscribers.
Business buyers on Amazon Business can take advantage of bulk discounts and GST invoices, offering up to 28 percent extra savings and an additional 40 percent discount on purchases across a range of categories, including laptops, desktops, appliances, vacuum cleaners, washing machines, office chairs, security cameras, tools, and instruments, from top brands like ASUS, Dell, Honor, Whirlpool, CP Plus. Moreover, business customers will receive bonus cashback of up to Rs 7500 on large purchases, in addition to existing Amazon.in offers like deals, bank offers, and coupons.
