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When a new neighbour from Chennai joined them, she was unable to understand the language. That’s when one of the women came up with a sweet solution.
The advertisement was a part of Cadbury’s Kuch Accha Ho Jaaye, Kuch Meetha Ho Jaaye campaign. (Photo Credit: Instagram)
A new Cadbury Dairy Milk advertisement has been winning hearts and uniting people. After all, is there a better way to bring people together if not with something sweet? Cadbury’s vast variety of chocolate bars enjoys global popularity.
Besides introducing decadent flavours, the company is equally devoted to coming up with interesting ad campaigns. Recently, Cadbury rolled out a series of fresh advertisements, out of which one ad stole the show. It addressed the persistent topic of the North-South language divide with a heartwarming yet powerful message.
The video, posted by Cadbury Dairy Milk India on Instagram, was a part of their “Kuch Accha Ho Jaaye, Kuch Meetha Ho Jaaye” campaign. The clip opened with a group of Hindi-speaking women having a friendly chit-chat session on the terrace. One of them named Vimla was narrating her Goa trip to the others. Soon, a person introduced a new neighbour to the group. Belonging to Chennai, she admitted to not being fluent in Hindi.
After the woman joined the all-female gang, Vimla continued to share her Goa story. But when she noticed that her new neighbour was unable to understand her dialect, Vimla had the sweetest solution. So that the Chennai-based woman does not feel out of place, she quickly switches her language to broken English. Vimla’s small gesture not only brought a smile to her new neighbour’s face, but she also participated in the conversation. “Sorry, my English… little, little” admitted Vimla, to which her neighbour chimed in, “Little, little but very sweet.”
“When we make an effort to ignore our differences and accept people for who they are, we create a better world. A sweeter world where everyone is welcome,” read the caption.
The post had some lovely reactions.
“One of the best Indian ads I have seen in a long, long time! All heart!” lauded a user. “I love seeing Indian ads stepping up their game every single time,” wrote another.
A person found the ad to be the “perfect blend of storytelling and sweetness.”
“Everyone these days fights and debates over north vs south, Hindi vs regional languages. This is a beautiful message portrayed,” commented an individual.
Echoing a similar sentiment, an Instagram user said, “Dear Cadbury staff, thank you for removing the line between North and South India.”
So far, the video has amassed over 2.3 million views.
- Location :
Delhi, India, India
